Facebook is one of the leading Social Media tools on the internet today. The majority of businesses utilize Facebook as a marketing venue. With a business page you can keep your current customers up to date while attracting new customers. There are a few simple steps to setting up a Business Page on Facebook. In this post we will use the example of setting up a page for a website about home improvement and decorating
Prior to setting up your business page on Facebook it is highly recommended to set up a personal profilefirst.Without having a personal profile and just creating a business profile you will run into limitations. Your personal profile is connected to your Business Page; however your personal information is not shared. The personal and business pages are separate and even the administrator of the page is unknown. Once your personal page is created go out and log back in to be sure your log in information is correct.
Create a Page
Go to www.facebook.com/pages/create.php. Review the categories that are shown and choose the one that fits your business. You will see boxes that show Local Business, Organization, Entertainment, etc. This is an important distinction as it tells Facebook what your store is about (eg home improvements) and it is then more likely your page will be shown to people that have listed similar interests such as home decorating.
Only select the Local Business box if you actually have a store location that customers can visit. If you are an online store, don’t check this box. After you click on the category for your business you will see a drop down box. This second category choice is not as critical as the first. This category can be changed at a later date if necessary.
Under your category you will be asked to name your page. Try to use keywords in your Page Name. For example, if your store is about home improvements then your keywords might be ‘home improvements’, ‘home decorating’ and ‘home decorating ideas’. This will help bring your page up in searches more. With a 70character limit think a little about your page name. Up until the point of having 200 fans Facebook does allow you to change your Page Name.
To get Started click the “I agree to Facebook Pages Terms” and the next step will pop up.
You can change your profile picture at any time with the easy to find Edit buttons. Facebook sets a viewing area for you to choose on the profile picture you upload. The suggested size is 180 pixels by 180, so keep that in mind. Your news feed posts will all have this profile picture attached to them. When you are finished and satisfied with your profile picture just click Next.
Take your time here as there are several large sections to present your business. Google indexes your About Page so be sure to be as descriptive as possible and use as many keywords you can. Once again, you want to be using words that people who will be looking for a store like yours would use ‘home decorating ideas’, ‘home décor’ and ‘homewares’.
The initial field only allows 155 characters to be visible under your Profile Picture so keep that in mind. A good idea would be to have a link to your website here to connect visitors right away. You can add other sites as well here as separate links to your other social sites that you use for your business.
Be sure to click the “Yes” radio button and Save Info to complete your Business Page set up. The next steps will pop up, but are at your discretion to which ones you prefer to use.
Liking pages is way to show how many people like and support your page or business. Facebook will prompt you to like your own page and that is fine as it will show your first like already.
You will be prompted to invite your email contacts and it is best not to this with a new page. You can always return to this down the road or just invite people to your page through other venues.
When you create your first status update you will be prompted to share. This is another step you can do then or wait until later.
As with your Profile Picture your Cover Photo has size restrictions of 399 pixels wide. Once you find the photo you want just upload the photo and Save Changes.
Now you can go back and add some more pertinent information on your About Page. By now you should be more comfortable with the steps to update and add information. There is a lot of information that can be displayed on this page, so take advantage with highlights of your company and your website pages links.
Your last and final set up step is to review your permissions.
Now your Facebook Business Page is ready to meet the world.