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How to set up a Facebook Page for Your Business

Facebook is one of the leading Social Media tools on the internet today. The majority of businesses utilize Facebook as a marketing venue. With a business page you can keep your current customers up to date while attracting new customers. There are a few simple steps to setting up a Business Page on Facebook. In this post we will use the example of setting up a page for a website about home improvement and decorating

Profile

Facebook thumb

Prior to setting up your business page on Facebook it is highly recommended to set up a personal profilefirst.Without having a personal profile and just creating a business profile you will run into limitations. Your personal profile is connected to your Business Page; however your personal information is not shared. The personal and business pages are separate and even the administrator of the page is unknown. Once your personal page is created go out and log back in to be sure your log in information is correct.

Create a Page

Go to www.facebook.com/pages/create.php. Review the categories that are shown and choose the one that fits your business. You will see boxes that show Local Business, Organization, Entertainment, etc. This is an important distinction as it tells Facebook what your store is about (eg home improvements) and it is then more likely your page will be shown to people that have listed similar interests such as home decorating.

Only select the Local Business box if you actually have a store location that customers can visit. If you are an online store, don’t check this box. After you click on the category for your business you will see a drop down box. This second category choice is not as critical as the first. This category can be changed at a later date if necessary.

Page Name

Under your category you will be asked to name your page. Try to use keywords in your Page Name. For example, if your store is about home improvements then your keywords might be ‘home improvements’, ‘home decorating’ and ‘home decorating ideas’. This will help bring your page up in searches more. With a 70character limit think a little about your page name. Up until the point of having 200 fans Facebook does allow you to change your Page Name.

Facebook in Cushions

To get Started click the “I agree to Facebook Pages Terms” and the next step will pop up.

Profile Picture

You can change your profile picture at any time with the easy to find Edit buttons. Facebook sets a viewing area for you to choose on the profile picture you upload. The suggested size is 180 pixels by 180, so keep that in mind. Your news feed posts will all have this profile picture attached to them. When you are finished and satisfied with your profile picture just click Next.

Basic Information

Facebook Wall ClockTake your time here as there are several large sections to present your business. Google indexes your About Page so be sure to be as descriptive as possible and use as many keywords you can. Once again, you want to be using words that people who will be looking for a store like yours would use ‘home decorating ideas’, ‘home décor’ and ‘homewares’.

The initial field only allows 155 characters to be visible under your Profile Picture so keep that in mind. A good idea would be to have a link to your website here to connect visitors right away. You can add other sites as well here as separate links to your other social sites that you use for your business.

Be sure to click the “Yes” radio button and Save Info to complete your Business Page set up. The next steps will pop up, but are at your discretion to which ones you prefer to use.

Page Likes

Liking pages is way to show how many people like and support your page or business. Facebook will prompt you to like your own page and that is fine as it will show your first like already.

Facebook Likes

Invites

You will be prompted to invite your email contacts and it is best not to this with a new page. You can always return to this down the road or just invite people to your page through other venues.

Sharing

When you create your first status update you will be prompted to share. This is another step you can do then or wait until later.

Cover Photo

As with your Profile Picture your Cover Photo has size restrictions of 399 pixels wide. Once you find the photo you want just upload the photo and Save Changes.

Now you can go back and add some more pertinent information on your About Page. By now you should be more comfortable with the steps to update and add information. There is a lot of information that can be displayed on this page, so take advantage with highlights of your company and your website pages links.

Your last and final set up step is to review your permissions.

Now your Facebook Business Page is ready to meet the world.

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Using YouTube to Drive Traffic to Your Online Homewares Store

You might think that YouTube is not relevant to your homewares store but actually, YouTube is a fantastic way to drive traffic to your website. The aim is to add something of value to the community you serve. So, think about who your main audience is, if you sell a lot to interior designers then think about a video you could create that shows them how to decorate with your homewares products. If you sell to a lot of stay at home Mums, then think about the common questions you get from them, perhaps ‘how to clean’ your homewares products?

About YouTube

Today, there are over 1 billion unique visitors to YouTube each month who watch over 6 billion hours of video in total. With a presence in over 60 countries, this social media website has become a crucial strategic element for advertising your website on the Internet. Below, I’ll be explaining to you how to set up a basic YouTube account and how to use it effectively to increase traffic to your website.

Setting Up a Successful Youtube Account

First, to use YouTube you must have a Google account so if you don’t currently have one, follow the simple steps here {link to: https://accounts.google.com/signup?service=mail} to create it.
Creating a successful, popular and useful YouTube account is not as difficult as it may seem. You just have to work on the following elements:

  1. A good account name. The name of your account should be either be your own name, your brand name, or include a keyword of your niche market. So you want to be adding homewares, interior decorating or home décor to your name
    → For example, Home Design Lovers at http://homedesignlovers.com/ chose to name their YouTube channel “DIY Home” {link} in order to optimize their search engine results, as many people search on YouTube for DIY ideas.
  2. Your channel. Your channel should catch viewers’ eyes as soon as they find it. The best way to do this is to create an eYouTube Channelye-catching banner for your YouTube channel and to include a Featured Video that plays instantly as a viewer opens your page. Featured videos should let your viewers know exactly what to expect from you. In the context of this banner, make sure you let them know instantly that you are in the homewares sector.
    → For example, DecoratingMagic’s YouTube channel at https://www.youtube.com/user/DecoratingMagic has a promotion video that starts as soon as you land on the page and explains exactly what she does on her channel.
  3. Regular uploads. Regularly uploading videos of top quality is essential to gaining subscribers as people will most likely want to subscribe to a channel that constantly provides them with new and interesting information.
  4. Effective tagging. In your video description box, you have the chance to tag your video so YouTube users can find it more effectively. Use your niche keywords effectively here (Examples include “home décor”, “decoration ideas”, “home renovations”, “home improvements”, etc.)

Home Decor Products

Driving Traffic to Your Home Decor Website with YouTube

But a successful YouTube channel is not all it takes. You need to now find ways to transfer your YouTube traffic to your website. You want people to watch your videos and then click through to your home décor store.

You can guide viewers and subscribers to your website in two main ways on YouTube.

The first way is to simply add your website link to your YouTube channel. There are three main places you can place your website link:

  1. Your channel banner. YouTube makes it very easy to do add links as you simply have to head over to your banner, click on “Edit Links” and add the links you want!
  2. The video description box. We’ve already seen that the description box is useful for effectively tagging your videos but it’s also useful to leave your website link at the top of your description box. This will place it in an easy place for subscribers and viewers to locate it.
  3. Within the video. It is also possible to link your website to your video in a few different ways:
  • By associating your website to your YouTube channel and creating an associated website annotation. You can do this by going to your account settings and once your website is verified, add a website annotation to your video on your video manager. YouTube simply explains to you just how to do all of this here: https://support.google.com/youtube/answer/2887282?hl=en.
  • By creating an overlay to link to your website. An overlay is a small banner located at the bottom the video. To activate this feature, you will have to sign up at http://www.youtube.com/yt/advertise/index.html and create your own ad. For a step-by-step tutorial on how to do this, click here {link: https://www.youtube.com/watch?v=cDi_qBg9cHg}.
  • By mentioning it at the beginning and the end of your videos. Simply reminding your viewers of your website can go a long way.
    → For example, Ron Hazelton at https://www.youtube.com/user/ronhazelton, has included his website link in his YouTube channel banner, in his video description box and within an overlay in the video.

However, just having the link there does not necessarily mean people will visit your website. What you need to get people from your videos to your website is to generate a call to action. When people see your videos they should be told what they need to do (i.e. go to your website), how they can do it (i.e. clicking on the various links you have provided), and why they should do it (i.e. “to get a discount on all lamps”).

→ For example, House Improvements (https://www.youtube.com/channel/UCpJ1vJPFqImom-NN2fkBS0A) finish their videos by calling people to their website where they can register in a forum to ask more questions.

Let’s Wrap It Up

With all this information, let’s summarize things a bit to simplify. In order to drive traffic to your website using YouTube, you need to:

  • Set up a successful YouTube channel;
  • Link up your website to as many places as possible on your YouTube channel and videos; and
  • Create a clear call to action to guide your viewers from your videos to your website.

Flow Naturally

If you provide people with quality information and give them a useful reason to check out your website, the traffic will flow naturally!